The 2025 property market is shaping up to be one where negotiation skills can save buyers thousands. Knowing how to approach the process - and when to walk away - has never been more important.
Why Negotiation Matters in the 2025 Property Market
Negotiation plays a key role in securing value when buying property, but timing and context matter. As Adam Farrell, Lighthouse’s Property Director, explained, you need to do your homework first. Understanding the market, comparable sales, and the property itself ensures you don’t throw out offers that will never be taken seriously.
In a buyer’s market like 2025, there’s room to negotiate, but being educated on price expectations is crucial. Agents and vendors see plenty of “random numbers,” but it’s only when an offer is signed that it’s truly taken seriously. Put simply: research first, then commit confidently.
Smart Tactics to Save Thousands
Saving thousands in the 2025 property market often comes down to strategy. Farrell shared that some developers mark up properties like a “Briscoes sale,” expecting buyers to lowball, while others set sharp, realistic prices where even a small discount is hard-won.
Timing is another critical factor. Discounts are more likely with older listings, during the launch of a new development, or when a project is nearly sold out. Buyers who know these windows can position themselves for stronger outcomes.
But negotiation isn’t only about price. Cashbacks, furniture packages, or upgrades like plush carpet and kitchen improvements can all be negotiated, adding tangible value to a purchase. Even legal clauses, deposits, and settlement timeframes can be adjusted to create a win-win outcome.
Pitfalls to Avoid in 2025
Farrell cautioned against negotiating for the sake of winning. Some buyers push too hard, only to lose out on strong opportunities over a few thousand dollars. In today’s saturated market, sub-par properties may be dragging prices down, but the best homes are still snapped up quickly.
Setting clear parameters, knowing when to say yes, and being prepared to walk away are all essential mindsets. Buyers who keep perspective and focus on long-term value – rather than chasing small “wins”- stand to benefit the most.
Real-World Examples
Clients working with Lighthouse have secured significant value by applying these principles. From negotiating a $30,000 cashback on a new release to securing units well below the price of comparable properties, the right advice has delivered measurable savings.
Equally important, Farrell has helped clients recognise when a deal is already strong—such as a property $40,000 below other units in the same development – so they don’t miss out by over-negotiating.
Key Takeaways
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Negotiation in the 2025 property market requires research, timing, and confidence.
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Offers are only taken seriously once they’re signed.
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Savings can come through cashbacks, upgrades, and settlement terms – not just price.
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Know when to say yes; over-negotiating can cost you opportunities.
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The best properties still move fast, even in a buyer’s market.
Next steps:
Buying a property is one of the biggest financial decisions you’ll ever make. At Lighthouse Property, we help you find the right home or investment and negotiate with confidence.
If you’d like to learn more, check out these other episodes below.
For a no obligation discussion to see how we can help you on the path to wealth, please contact us.
Disclaimer:
The information in this article is general information only, is provided free of charge and does not constitute professional advice. We try to keep the information up to date. However, to the fullest extent permitted by law, we disclaim all warranties, express or implied, in relation to this article – including (without limitation) warranties as to accuracy, completeness and fitness for any particular purpose. Please seek independent advice before acting on any information in this article.
